Earlier this year, HAI welcomed Katerina Bedoya as its new director of marketing. In this position, Katerina will lead the charge to boost HAI’s digital footprint around the globe to better serve the association’s members.
“Digital marketing makes it easier to determine our members’ needs and meet them while supporting the advancement of the international helicopter industry as a whole,” says Bedoya. “My goal is to enable HAI to best meet our mission of representing all aspects of the VTOL community by continuing to build two-way communication through our digital channels.”
“We are very excited to have Katerina on the team,” says HAI President and CEO James Viola. “One of my goals is to boost our presence in the channels where our members prefer to communicate, and Katerina’s vast experience and fresh ideas in this arena will help us grow our engagement with and strengthen our support of our members.”
Before joining the HAI staff, Bedoya, an international expert in digital marketing and strategic communications, served as a director for Hill+Knowlton Strategies, where she managed digital and influencer campaigns for brands such as LG and Konami and a host of recognized start-up firms. She also worked as a communications consultant at The World Bank Group headquarters in Washington, D.C.; chief communications officer at the Universidad del Pacífico’s Research Center in Lima, Peru; and chief editor of multimedia and social media at the Peru News Agency.
Bedoya, an accomplished storyteller and multimedia producer, received her graduate degree from the Columbia (University) Journalism School, after which she crafted media pieces for press outlets including NPR and Bloomberg News. She is bilingual in English and Spanish.
In her free time, Bedoya volunteers at Women Makers Perú, helping empower women who are leading start-ups in the country.